Equus Cast and Daniel Radcliffe = Star Power for BC/EFA
According to this article on the Broadway Cares/Equity Fights Aids website, star power is a major asset when it comes to fundraising efforts, and there was nothing quite as stellar as Dan and his Equus cast mates’ contributions during the 2008 Gypsy of the Year fundraising period:
Backed by a fundraising team that wouldn’t take “neigh” for an answer, Equus made history this fall, generating $203,746 during the six-week Gypsy of the Year fundraising period, the most raised by a non-musical Broadway play in the history of BC/EFA fundraising.
“Of course, having Daniel, Richard Griffiths (Tony winner for The History Boys) and Kate Mulgrew (Star Trek: Voyager’s Captain Janeway) created unique marketing opportunities,” said Equus stage manager and fundraising coordinator Brian Rardin.
Many thanks to Radcakesfan for the link!